대표논문
Christopher, Ranjit, Sungho Park, Sang Pil Han, Min Kyu Kim (2022), "Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation," Information Systems Research, 33(2), 399-412.
Lee, Mi Hyun, Su Jung Kim, Sang-Hyeak Yoon, Sungho Park (2022), "An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data," Journal of Advertising, 51(1), 76-84.
Son, Yoonseock, Wonseok Oh, San-Pil Han, Sungho Park (2020), “When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition,” Information Systems Research, 31(3), 835-847.
Park, Sungho, Elliot Rabinovich, Christopher Tang, Rui Yin (2020), “The Impact of Disclosing Inventory Scarcity Messages on Sales in Online Retailing,” Journal of Operations Management, 66(5), 534-552.
Han, Sang-Pil, Sungho Park, Wonseok Oh (2016), “Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework,” MIS Quarterly, 40(4).
Park, Sungho and Sachin Gupta (2012), “Handling Endogenous Regressors by Joint Estimation Using Copulas,” Marketing Science, 31(4), 567-586.